yuu dining
As part of Hong Kong’s largest loyalty ecosystem, the yuu dining initiative was launched to amplify platform awareness and seamlessly introduce a brand-new lineup of culinary partners to the public.
The core creative challenge was to communicate the sheer variety and scale of the newly expanded merchant network. Through cohesive visual hierarchy, intuitive UX storytelling, and a dynamic cross-channel design ecosystem, the campaign successfully familiarized users with new dining spots while lower-bounding the friction of earning and redeeming points in daily life. This project showcases the synergy between impactful brand aesthetics and result-driven commercial objectives.
01
Raise awareness
02
Familiarise audience with new (yuu Dining) Partners
03
Emphasise on the variety of yuu Dining Partners that let you earn and redeem in more places
The Idea
To introduce the diverse variety of yuu Dining partners, we’ve created an interactive guessing game for the public to learn more about the restaurants along with the launch of yuu Dining. Players will guess the signature dishes of these restaurants, and win yuu Points or dining Rewards that encourage them to dine with yuu.
1.The yuu Dining
Challenge
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The quickest 100 players who get all answers correctly will receive First Prize;
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Those who get all answers correctly will receive Second Prize;
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Participants who completed the quiz will receive a Small Prize (Let’s say 50 yuu Points)
Whatsapp sticker
